Holding Beavertown Brewery UV Beermats up to the sun

Lore Of The Outdoors

Beavertown Brewery launches sunlight activated beer mats revealing hidden walking trails in Liverpool this Bank Holiday
August 25, 2023

The great British pub walk is getting an injection of the weird and wonderful this bank holiday, as Beavertown Brewery hides secret maps in one Liverpool pub - a place you’d never suspect. 

Over the long weekend, the brewery will swap out their classic beer mats for UV activated ones - that when held up to the sun, reveal a series of invisible routes to take punters on a journey of hidden destinations, from ancient burial sites to stone circles. 

Beavertown Brewery's UV Beer Mat
I'll Have A Pint

Research commissioned by the brewery has found that a whopping over half (83%) of Scousers love to go for a local ramble - but as it turns out, they’re not taking very much in, with also 47% admitting to being completely unaware of historical landmarks in their own hometown.

The new bar mats that will be hidden at Dovedale Towers, will encourage punters to head outside this bank holiday and uncover more about Liverpool’s hidden histories.

Tom Rainsford, Marketing Director of Beavertown Brewery said, "Working a ‘pint stop’ into a walk with a mate is something we all love, in fact, our research has shown that over half of Scousers (60%) like to treat themselves to a trip to the pub after a walk. This bank holiday we wanted to add a touch of mystery and lore to your pub walk, with our UV beer maps. So grab your walking boots, finish your pint of Neck Oil and discover that the secret maps hidden in your local pubs aren't the only things to be uncovered in your hometown this weekend."

Beavertown Brewery Beer Map
A Beer Map To Get You Home After A Good Night?

Beavertown’s beer maps will also be launching in participating pubs in London, Manchester, Nottingham, Bath and Glasgow this August Bank Holiday weekend. One UV beer mat will be given out with every purchase of a pint of Beavertown’s Neck Oil IPA from Saturday 25th August - Monday 28th August until stocks last. 

Can’t make it to the pub? Check out the Liverpool routes: Dovedale Towers.