A glass of Beavertown Brewery's 'Neck Oil', with 'Oil Your Neck' sunscreem

Oi Scousers. This Is For You!

Study finds: 'It's like being in Spain' is one of most popular Merseyside summer phrases
July 14, 2023

As new research finds that only 20% of Scousers always wear skin protection while enjoying a drink in the sun, with over one-third (35%) of Scousers saying they’ve been sunburnt while sitting outside in a pub garden, the switched-on people at Beavertown Brewery have announced the launch of ‘Oil Your Neck’, a sunscreen targeting beer drinkers in Liverpool this summer.

Free ‘Oil Your Neck’ factor 50 sunscreen sachets will be given out with pints of Neck Oil as well as via dispensers at Tank Room in Liverpool’s Baltic Market.

The sunscreen is being launched in partnership with LifeJacket Skin Protection and Melanoma UK.

There’s no getting around it. Scousers love the giant ball of blazing gas in the sky. Fact. The second they see it, their brain tells their body to run to the nearest beer garden, stand with a cold beer in hand, and say sentences like: “Well, this is the life” or “It’s like being in Spain” or “the Sun’s hot today.” However, when it comes to protecting themselves from that same cosmic heat source, they’re not good at it.

So, to help people in Liverpool avoid getting sunburnt this summer, Beavertown Brewery is launching its very own sunscreen ‘Oil Your Neck’, targeted at beer drinkers who simply can’t resist an al fresco pint. Free sachets of the sunscreen will be available with pints of their flagship beer, Neck Oil IPA, at Liverpool's Tank Room with the aim of reminding beer drinkers to use skin protection while they enjoy their summer pints.

Man applies 'Oil Your Neck' sunscreen to his face

‘Oil Your Neck’ is an SPF 50 UVA and UVB sunscreen created in partnership with LifeJacket Skin Protection after new research commissioned by Beavertown Brewery found that only 20% of Scousers wear skin protection while enjoying a drink in the sun.

The study has also revealed that 35% of people in Liverpool have been sunburnt while sitting outside in a pub garden.

The research also found that the face, neck and shoulders were the top three areas most likely to get burnt while sitting in a beer garden - an activity that 51% of Scousers consider to be one of the best things about the summer months. Oil Your Neck will also be available in dispensers in Tank Room's garden, with each sachet or pump containing 5ml -  specifically designed to be enough for those red areas e.g. your face, neck or arms.

Tom Rainsford, Beavertown Brewery’s Marketing Director, said “Summer is one of the best feelings in the world, and even better when you’ve got a pint in your hand…less so when you’re sunburnt. Our research found that over three-quarters of Scousers (83%) know they need to become better at applying sun cream on a sunny day, which is why we’re installing free dispensers and giving away thousands of free sunscreens in pub gardens across the UK. We’ve got your back. And Neck. And Face.”

Gill Nuttall, CEO and founder of Melanoma UK, said “Melanoma UK is delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention. Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn. Oil Your Neck targets this audience in an environment they can identify with, enabling us to engage with them and provide potentially life-saving educational information, helping to evoke behavioural change when it comes to the importance of sun safety.”

Beavertown Brewery has partnered with LifeJacket Skin Protection by providing its high-performance SPF 50+ Sun Gel for their Oil Your Neck sunscreen sachets and dispensers. LifeJacket Skin Protection is a British brand with a singular vision to halt the increase in skin cancer, one of the world’s most common (and preventable) cancers. In the UK, rates have doubled since the 90s and are forecast to double again over the next 20 years.

Co-founder, LifeJacket Skin Protection, Billy Boulos said, “We are big fans of anyone raising awareness of the importance of skin protection, so we were thrilled that Beavertown wanted to use our SPF 50+ Sun Gel to encourage people to oil their neck, back & frankly, any part of the body exposed to the sun! At Life Jacket Skin Protection, our mission is to give people the knowledge, tools, and products to better protect their skin everyday. We’re all about positivity and want people to get outside and do what they love but protect their skin at the same time.”

Oil Your Neck is launching at Tank Room, Liverpool this month. The brewery have also been giving away 2,000 sachets with orders from their webshop from Monday 10th July until stocks last.